AGENDA
Agenda and speakers are subject to change.
TUESDAY, NOVEMBER 5, 2019
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7:00 a.m. - 7:45 a.m.
Registration & Networking Breakfast
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7:45 a.m. - 8:00 a.m.
Publisher’s Opening Address
9:05 a.m. - 10:05 a.m.
The Evolving Role of Marketing
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Amid changes to consumer behavior and increased competition, marketing has become an integral part in driving top-line growth and health outcomes.
Moderator:
John Howell, Jr.
Vice President, Marketing
Centene Corporation
Panelists:
Mel Bower
Chief Communication and Marketing Officer
Shriners Hospitals for Children
Cesar Paredes
Vice President of Marketing
BJC HealthCare
Valerie Simon
Chief Marketing Officer
Atlantic Health System
10:05 a.m. - 10:30 a.m.
Networking Break with Exhibitors
10:30 a.m. - 11:30 a.m.
Data Analytics to Drive Patient Engagement and Better Health Outcomes
Healthcare marketers are moving away from making assumptions to using data and analytics that generate decision-making insights.
Moderator:
Prodeep Bose
Executive Vice President Growth and Innovation
The Bloc
Panelists:
Suzanne Hendery
Chief Marketing Officer, Vice President, Marketing and Communications
Renown Health
Elicia Newcom Gregory
System Director, Marketing
Norton Healthcare
Dan Small
Director of Digital Strategy
Hartford HealthCare
11:30 a.m. - 12:30 p.m.
Luncheon
Moderator:
12:30 p.m. - 1:30 p.m.
Creating the Most Impactful and Consumer-Driven Content
With today’s healthcare consumers inundated with information, how do you create relevant and valuable content?
Dan Hansen
Senior Partner
Red House Healthcare Marketing
Panelists:
Lindsey Meyers
Vice President of Public Relations and Communications
Avera Health
Ron Petrovich
Communications Director, News and News Delivery
Mayo Clinic
Amy Stevens
Vice President of Marketing and Communications
Tidelands Health
Rebecca Stewart
Executive Content Strategist
Hartford HealthCare
Presenter:
Derek Pierce
Managing Director
HMP
2:35 p.m. - 3:00 p.m.
Networking Break with Exhibitors
3:00 p.m. - 4:00 p.m.
Future of Healthcare Marketing: Key Findings, Insights and Trends
What are the challenges and opportunities healthcare marketers will face in the years to come?
Moderator:
Gur Tsabar
Executive Vice President, Social Issues
Digital Strategy and Innovation
Ketchum
Panelists:
John Nguyen
Chief Marketing Officer
SSM Health
Don Stanziano
Chief Marketing and Communications Officer
Geisinger
Vickie White
Senior Vice President, Marketing and Innovation
AdventHealth
4:05 p.m. - 5:05 p.m.
A Fireside Chat: The Importance of the Chief Marketing Officer to Healthcare
Panelists:
Aurora Aguilar
Editor
Modern Healthcare
Nick Ragone
Executive Vice President and Chief Marketing and Communications Officer
Ascension
Baligh Yehia, MD
Chief Medical Officer
Ascension Medical Group
5:05 p.m. - 5:15 p.m.
Publisher's Adjournment